Purdue University

Well-Being, AI, and Measurement Lab

Director: Louis Tay  ·  @Purdue University

Scroll

Recruiting

Graduate student opening — Fall 2027

Dr. Tay is recruiting one doctoral student to begin in Fall 2027 through the Purdue Industrial-Organizational Psychology program. Ideal applicants will have strong research experience and interests in AI, research methods, well-being, and character virtues.

Learn more & get in touch

Our Mission

The WAM Lab pioneers cross-disciplinary research at the nexus of well-being scholarship, advanced measurement methods, and cutting-edge AI conversational agent design. We aim to enhance human flourishing across individuals, organizations, and societies by understanding:

  • The social, economic, and political drivers of subjective well-being—spanning personal life and public policy.
  • The synergy between contemporary well-being models and classical notions like character strengths and vocational interests.
  • The long-term psychological effects of interacting with AI conversational agents—from nurturing character virtues to supporting emotional health and adaptive behavior.

We integrate rigorous measurement frameworks with innovative techniques across disciplines:

  • Latent class, multilevel, and time-based modeling to capture nuanced patterns in well-being over time and across contexts.
  • Novel data science approaches—like video, voice, and sensor analytics—to understand human experience in real-world settings.
  • The design and evaluation of AI conversational agents that not only deliver scalable, personalized interaction but also promote human well-being and moral growth, while carefully considering the potential psychological risks of AI engagement.

Research

How do we conceptualize well-being and how can we improve the well-being of societies, organizations, and individuals?

Learn more about our work

Recent Publications

From the lab

See all Publications

Research Explained

Explainer videos

Plain-language video summaries of the lab’s research.

Trained to Please You, or to Help You?

Does Where You Live Shape Your Well-Being?

All explainer videos

Connect

Follow the Lab

Keep up with the latest research and writing from Dr. Louis Tay.